PROJECT FEARLESS

Branding & Identity design, Website design

In partnership with Mac&Moore


Project Fearless is a workshop and project-based learning space for any girl aged 9-14 in the Netherlands to get hands-on, break stereotypes, find her voice and create an impact launching in 2019. I worked closely with Mac&Moore and founder Mérida Miller to create the brand, proposition, visual identity and launch to market.

"I hired Mac & Moore to create the marketing and strategy for launching Project Fearless, thankfully they recommended Maddy as the fit for the brand identity work I needed. After the first round of design reviews, I was confident there was no one else but Maddy for this project.

You can tell her designs are thought through far beyond just the initial "visual appeal", and this has been huge when bringing energy and life to our brand.

As someone with a design background, although not graphic, I knew I would be a picky one to please especially with regards to bringing my life passion project to life. But I am over the moon (not an exaggeration) with the look and feel of Project Fearless and PROUD of the visual identity that is our brand. I'm so thankful I met Maddy at the beginning of starting Project Fearless, moving forward I don't have to second guess who I will turn to for design work. Thanks again!”

Route 1 wall mockup painted.jpg
Notebook design.jpg
Badge mokcup.jpg
bag.jpg
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